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Fair Trade – It’s About Improving Conditions
Fair Trade is a movement which seeks to provide farmers from certain less developed or emerging economies with sustainability and improved conditions for trade. It helps to create an environment of equity, respect, and transparency to the international trade of goods and commodities such as cocoa, wine, fruit, flowers, gold, and coffee. The goal is to assist the less affluent countries which produce these products and to help the workers receive fair compensation.
Places such as Chile, Colombia, Bolivia, and Costa Rica are examples of countries where, due to various factors, the farm workers are mired in a revolving situation of debt and poverty. By improving the trading environment for workers and farmers in these emerging or less affluent countries, Fair Trade attempts to reverse the wealth inequalities between nations.
One of the core beliefs behind Fair Trade is that sourcing products from workers and farms from these countries better promotes sustainable economic improvement, education, and viability versus the traditional forms of aid or charity work.
Consumer awareness about the plight of international farm workers is a big driving force behind the Fair Trade movement. Consumers are increasingly seeking to shed light on the global trade inequities that frequently exist for organically grown food products from developing countries, which cause prices to be much lower than one would expect for products that are superior to non-organic, mass-produced products from more industrialized nations. Those lower prices contribute to the never-ending cycle of poverty that plagues the families and workers in places such as Costa Rica.
Now that news and information are readily available on the internet about global economies, strife, and the inequalities that are often present, consumers increasingly seek to buy products from places that actively promote humane labor conditions, environmental protection, human rights, and other ethically-aware standards.
Many, but not all consumers, are willing to pay higher prices for goods that are perceived to have a higher quality in terms of flavor and nutrition due to their production methods and locations. The fact that, in the process of buying great food & coffee for just a few dollars more than they would normally spend, they are also working to improve the lives of their fellow humans by promoting fair prices and improving the working conditions of laborers is a bonus that makes many socially conscious people all the more excited.
The Fair Trade movement is hoping that as more people in economically developed nations like the United States demand Fair Trade goods, large mainstream grocery chains will be forced to take notice and start stocking them on a regular basis, thus giving more legitimacy and backing for the movement.
Another benefit consumers typically raise is that Fair Trade is likely to keep promoting organic production of goods such as Coffee. Since farmers in these poor countries do not have access to the more modern forms of farming, which in many cases can use chemicals that are harmful to human health, or affect the flavor quality of foods, the time-tested organic farming methods are in no danger of being industrialized.
Farms that produce organically do so without the use of synthetic or chemical products like fertilizers, insecticides or herbicides; producing cleaner, more natural beans, preserving the water, land and air in the process. This process has much less of an environmental impact in comparison to chemical farm methods.
The organic farming methods are also better for the living and working environment of the laborers, as well as providing a sustainable cycle of reproduction for the soil and irrigation of farm lands.
Organic coffee from Fair Trade supported producers is also better tasting! Lacking the synthetic chemicals and pesticides used in large scale industrialized production, a cup of organic coffee retains the complete natural bean flavor, producing a more savory, better tasting product.
Organic Fair Trade coffee is better for you, as well. Because there are no pesticides, herbicides, preservatives or additives, the natural nutrients present in the soil provide you with some of the essential anti-oxidants we need for better metabolism and energy, with fewer toxins, and increased alertness without harming the environment!
It’s better for the farmers as well. Less exposure to harmful pesticides and toxins allows families to enjoy a healthier & happier life, producing quality coffee for the world to enjoy.
Java Planet is committed to selling only the best organic coffee, bearing the Fair Trade logo, which ensures that the safety, and livelihoods of laborers in developing nations are protected, and the global trade inequities are eliminated by ensuring fair prices for the hard working farmers in coffee-producing nations of Africa and Central America.